Public & Media Relations

A full-service public relations and brand marketing firm

We help our clients reach their communication and marketing goals by combining creativity with smart strategy.  As media and publicity specialists, we are able to generate wide-ranging, highly original ideas and integrated communications campaigns for the ever-changing media environment.  Working as partners alongside our clients, we approach every project with enthusiasm and skillful execution and are driven to achieve the maximum in quality results and measureable ROI. Our team of highly sought-after media specialists are constantly working with editors, producers, writers, and key influencers to ensure our clients are always top of mind, trusted sources and valued brands.

Creative

Our innovative culture and dedication to understanding a client’s DNA helps us to develop campaigns and initiatives that position the client as a leader in their category. With the proliferation of digital and social platforms, we also go beyond traditional media relations looking for extended PR opportunities online or on the ground. We are on the pulse of breaking news, trend stories, and forecasting what’s next.

Smart Strategy

We work alongside each client to understand their business before crafting a public relations strategy, as we believe in the importance of creating robust campaigns that synergize with overall long-term objectives. Whether it is supporting the launch of new products, delivering company announcements or creating a steady drumbeat of ongoing brand communications, we immerse ourselves and become the brand in order to deliver.

Influence

A recent study by The Nielsen Company indicates that credible, third-party articles and reviews are still the most effective source of information in impacting consumers along all stages of the purchase process (as compared to branded content and advertising). Outcast Media not only has a solid database of media contacts, but we also have actual personal relationships with members of the media, top bloggers and key influencers. We understand how to deliver ideas and content that support client messages. This allows us to have an ongoing dialogue and deliver incredible earned media results for our clients.

Results

We understand that each client’s ideal results vary, and we work to customize a plan to bring those results to fruition. Whether it is a brand partnership, a feature segment with a national broadcast outlet, an interview or product placement with a national print publication or brand coverage in a hyper-local newspaper, we understand the ‘big picture’ and work to place each client in front of its target audience.