A few facts, courtesy of Ofcom...
- There are now more UK subscriptions to Netflix, Amazon and NOW TV than to ‘traditional’ pay TV services.
- Pay TV revenues decline for first time, after a period of sustained growth.
- Broadcast TV remains popular, but viewing among 16 to 34-year-olds is moving online.
- In music, streaming revenues now outstrip physical sales.
- The number of UK subscriptions to television streaming services like Netflix has overtaken those to traditional pay television for the first time, marking a major shift in the UK’s viewing habits.
- The amount of revenue generated from pay TV has also fallen for the first time, after a period of sustained growth.
- Streaming overtakes established pay TV.
- The total number of UK subscriptions to the three most popular online streaming services – Netflix, Amazon Prime and Sky’s Now TV – reached 15.4 million in Q1 2018, overtaking, for the first time, the number of pay TV subscriptions, at 15.1 million.
- Pay TV revenue declines for first time.
- Following a period of sustained growth, the UK’s pay TV providers saw a 2.7% decrease in total revenue to £6.4bn. In contrast, the increasing number of streaming subscriptions contributed to a 25% growth in online audio-visual revenues, to £2.3bn in 2017. Meanwhile, television advertising income fell by 7%, to £3.9bn.
- PSB spending down. The BBC, ITV Channel 4 and Channel 5’s £2.5bn combined network spending on original UK-made programmes in 2017 represents a record low – and is £1bn (28%) less than the 2004 peak of £3.4bn.
- An increase in funding from third parties towards the cost of programme-making (from £147m in 2008 to £338m in 2017 across the BBC, Channel 4 and Channel 5) has partly helped to mitigate this decline. Broadcast TV viewing declines… The amount of time spent watching broadcast television on the TV set has continued to decline and, in 2017, stood at an average of 3 hours 23 minutes a day, down nine minutes (4.2%) on 2016, and 38 minutes (15.7%) since 2012.
- Among children and viewers aged 16 to 34, declines were steeper, leading to the over-65s watching four times as much broadcast television as children in 2017. … As viewing habits shift online.
- Total daily viewing time across all devices stands at 5 hours one minute, of which two-thirds (three hours 33 minutes or 71%) was to broadcast content, and 1 hour 28 minutes to non-broadcast content. However, among 16 to 34-year-olds, total daily viewing time in 2017 was 4 hours 48 minutes, of which less than half (two hours 11 minutes or 46%) was to broadcast content, while just under an hour per day was spent watching content on YouTube.
Streaming TV Developers
At the forefront
Outcast Media are at the forefront of streaming media development. We are developers for the following streaming services:
- Internet Radio
- Amazon Fire TV
- Apple TV
We are currently seeking media content providers as partners in TV channel creation, where we provide the technical expertise and channel management and our partners will provide the content.
This is perhaps a once in a lifetime opportunity to be at the forefront of streaming television development.
Contact Tony Wood to discuss how you can play a major part in this exciting new industry: